Help centre · Repricer

Set a minimum ROI, margin or profit

Your minimum is the floor for a rule. The Repricer won't price below it, whatever the competition does. This page helps you pick a sensible figure and set a different one for a single SKU.

Set a minimum on a rule

  1. Open the rule and go to the Minimums tab.
  2. Switch on Min. Profit, Min. RoI % or Min. Margin %, and enter your figure. A margin must be below 100%.
  3. If you switch on more than one, choose which price wins: the lowest of them gives you more room to compete, and the highest gives you more protection.
  4. Update the rule.

All of these depend on your costs, so make sure your cost of goods are in first.

How to choose a figure

  1. Check your averages. On your main dashboard, set the period to Life Time, or to the last 1 to 3 months for a shorter view. Note your average ROI and margin. See profit, ROI and margin if you need a refresher.
  2. Choose your figure. Start with a figure you're comfortable selling at.
  3. Review your orders. Look for sales below that level, which that minimum would have lost. Adjust from there.

This is a personal choice. Some sellers go lower, and some use 0% (break-even) to get out of a line that's falling fast.

Will a low minimum drop my prices?

No. A minimum is a limit, not a target. Set it too high and your price sticks at the floor, and you stop competing.

If you use Hunt & Hold, choose your minimum with care.

Wait for the price to recover, or sell lower?

  • Wait: a higher minimum holds out for a better price. The risk is that the market keeps falling and your cash stays tied up in stock.
  • Sell lower: a lower minimum lets stock clear, so you can put the money into something better.

Neither is always right. For a line that needs to clear, see clear stuck stock.

Set a different minimum on one SKU

  1. Open All Markets for the SKU. It's on the product's Link Menu.
  2. Click the row for that marketplace. The Minimum Override and Maximum Override boxes appear below it.
  3. Choose Minimum Price, Profit, RoI or Margin, and enter your figure.
  4. Click Save.

An override applies to that SKU on that marketplace, in place of the rule's minimum. The SKU needs a rule and its Repricing switch on, or STK won't save it. To find SKUs with an override, use the Has Min/Max Override filter on Repricer Filters.

Related guides

See how the STK repricer helps

Need a hand? Email support@sellertoolkit.co.uk. Updated 5 November 2026.