Amazon repricer · FBA & FBM
Win the Buy Box without giving away your margin
Most repricers win by going lower, a penny at a time. STK's repricer follows rules you set, with a floor on price, profit, ROI or margin for every SKU, and it uses your real costs to hold it.
The problem
The race to the bottom only has one finish line
A competitor drops a penny. Your repricer follows. Theirs follows yours. An hour later you're both selling at a price neither of you would ever have chosen, and the Buy Box is worth less to whoever holds it.
Reprice by hand instead and you spend your day fighting other people's software. Hand it to Amazon's own tool and you're trusting it to know your costs.
The repricer should be working for your margin, not for the lowest price on the page.
How it works
Rules you set, floors it won't cross
- Set your rules once. Matching conditions, minimum and maximum prices, and floors on price, profit, ROI or margin. Assign them to SKUs one at a time, in bulk, or by uploading a CSV.
- STK watches the competition. When a competitor changes their offer on one of your ASINs, STK works out your new price from that SKU's rule.
- Your price updates on Amazon. If a change is needed, STK sends it to Amazon, always inside the floors you set.
- Every move is recorded. Old price, new price, fees, cost of goods, profit and ROI, for every change.
What's inside
Everything you need to price with confidence
Margin floors per SKU
Set a minimum on price, profit, ROI or margin, worked out from your real fees and costs.
Smart automations
Move a SKU to a different rule when stock runs low, ages or stops selling, and move it back when things recover.
Bulk rule assignment
Filter listings by repricer state and assign rules to every match, or upload a CSV.
Listing movement history
Replay recent price movements on any ASIN: who held the Buy Box, where your offer sat, and which competitors are using a repricer.
Full audit trail
See exactly what happened on any SKU and why, with profit and ROI on every price change.
UK, EU and US marketplaces
FBA and FBM, across the marketplaces you sell on, from one set of rules.
What sellers say
"None of them compared"
Aaron has sold on Amazon for over four years and tried a couple of repricers before STK. In his words, none of them compared to how easy and simple STK's is, and the time it saves him is what lets him scale.
“I've recently moved from [another repricer] (had for over a year) as [I] got bought in to the 'maximise profits' promise and realise now how much of a fools gold this is. My only regret is not moving sooner.”
Pricing
Add the repricer to any plan
The repricer is an add-on to SellerToolKit, priced by the number of listings you reprice. You get profit, VAT, stock and reimbursements with it.
| Listings you reprice | Repricer add-on, per month |
|---|---|
| Up to 1,000 | £34.99 |
| 1,001 – 5,000 | £49.99 |
| 5,001 – 10,000 | £74.99 |
| 10,001 – 20,000 | £109.99 |
| Over 20,000 | £159.99 |
Plus the SellerToolKit plan, from £32.99 a month. Everything is free for the first 14 days.
Questions sellers ask
Will it ever price below my minimum?
No. Every rule has a floor you set, on price, profit, ROI or margin, and STK only sends prices inside it.
Does it work for FBM as well as FBA?
Yes, both FBA and FBM offers can be repriced.
Can I see why a price changed?
Yes. Every change is recorded with the old and new price, fees, cost of goods, profit and ROI, and you can replay recent movements on any ASIN.
Can I try it before paying?
Yes. The repricer is included in the 14-day free trial, with no card needed.
P.S. Every hour your listings follow a competitor down, that margin is gone for good. Set your floors once, start the trial, and see what your repricing looks like when it works for your profit.