Help centre · Repricer

Set a maximum price

Your minimum stops a price going too low. A maximum stops it going too high. This page shows you how to set one on a rule or on a single SKU.

Set a maximum on a rule

  1. Open the rule and go to the Maximums tab.
  2. Switch on Max. Profit, Max. RoI % or Max. Margin %, and enter your figure.
  3. If you switch on more than one, choose whether the maximum price is the lowest or the highest of them.
  4. Update the rule.

Pick a figure a real buyer might pay. Your price will never go above your maximum, but a very high maximum doesn't help you win sales either.

Set a maximum on one SKU

Open All Markets for the SKU and click the row for that marketplace. In the Maximum Override box, choose Maximum Price, Profit, RoI or Margin, enter your figure and click Save. If you sell the SKU on several marketplaces, use Apply to all markets to set it on every one together.

Where you'll see the result

  • All Markets shows At Min Price or At Max Price next to a price that has reached a limit.
  • Repricer Filters has At Minimum and At Maximum filters to list those SKUs.

When a maximum matters most

  • You're the only seller: a maximum is the limit you control on these listings. See Hunt & Hold.
  • You use Snooze: Go to Maximum Price needs a maximum, and SKUs with none set will not snooze. See snooze repricing.

Change many maximums at once

Use the Max_Price, Max_RoI or Max_Profit column in a repricer file, or Remove All Maximum Overrides in Bulk Changes. See bulk edit your repricer settings.

Related guides

See how the STK repricer helps

Need a hand? Email support@sellertoolkit.co.uk. Updated 5 November 2026.