Help centre · Profit and reports
Keep an eye on seller feedback
The Feedback page brings the seller feedback your buyers leave into one list, so you don't have to dig through Seller Central to keep an eye on it.
Find your worst ratings
- Open Feedback.
- Click the Rating column heading. The list sorts by score, so you can bring your 1 and 2 star ratings to the top. Click Date to sort by date instead.
- Show more rows if you need them. Choose 100, 500 or 1000 rows per page.
Hear about negative feedback
You don't have to keep checking the page. STK raises a Negative feedback alert, and it appears in your alerts and on Alert History. Clicking the order number on Alert History brings you to the Feedback page. See alerts and messages to choose which alerts show on the bell.
Reply or ask for removal
STK shows your feedback but doesn't change it. To reply to a buyer or ask Amazon to remove feedback, click the arrow on the row. It opens Feedback Manager in Seller Central. Whether Amazon removes feedback is Amazon's decision, under its own rules.
A good one to raise is feedback about delivery on an FBA order.
Seller feedback or product reviews?
They're different things:
- Seller feedback rates you as a seller, such as delivery and service. It's tied to an order, and it's what this page shows.
- Product reviews rate the product and appear on the listing. This page doesn't cover them.
To ask for more reviews, see request Amazon reviews.
See how STK shows your real profit
Need a hand? Email support@sellertoolkit.co.uk. Updated 5 November 2026.