Help centre · Profit and reports

See your top sellers

Top Sellers ranks your products by what really makes you money. Change the ranking and you may get a very different list, because your biggest seller by units is not always your most profitable.

Rank your products

1. Open Top Sellers. Each row shows a Position number. Positions 1, 2 and 3 get gold, silver and bronze medals.
2. Choose what "top" means. Click Profit, RoI, Margin or Units in the header. STK remembers your choice.
3. Pick a period. Use the period picker. Choose a preset, or Custom for your own dates.
4. Group the list. ASIN rolls all the SKUs of a product into one row. SKU shows each one separately.
5. Narrow it down. Use the Fulfilment filter for FBA or FBM. If you sell in more than one marketplace, you can pick one here too.

Changing the fulfilment filter on this page only affects this page. Your default comes from your dashboard.

The page shows 10 rows to start with, and you can show up to 500. The ranking carries across pages, so Position 11 on page two really is your 11th best.

What each ranking tells you

• Profit: the products that brought in the most money.
• RoI: the products giving the best return on what you spent. Handy when you decide where to put your next stock budget.
• Margin: the products keeping the biggest share of each sale.
• Units: the products that move fastest.

For what these figures mean, see profit, ROI and margin.

Act on what you find

• Check the 30d, 90d and 180d STR figures in each row to see whether a product is speeding up or slowing down. See sell-through rate.
• Use the row's Link Menu to open that product's Orders, Inventory or Replenish in a popup without losing your place.
• Compare a short period with a long one. A product that ranks high this week but not this quarter may be a brief spike.

See how STK shows your real profit

Need a hand? Email support@sellertoolkit.co.uk. Updated 5 November 2026.